Monday, September 1, 2008

The 10 Worst Job Tips Ever

by Liz Ryan

Nearly every day, someone sends me a bit of astounding job-search advice from a blog or a newsletter. Some of this advice seems to come directly from the planet X-19, and some of it seems to have been made up on the spot. Here are 10 of my favorite pieces of atrocious job-search advice, for you to read and ignore at all costs:

1. DON'T WRAP IT UP

The Summary or Objective at the top of your résumé is the wrap-up; It tells the reader, "This person know who s/he is, what s/he's done, and why it matters." Your Summary shows off your writing skills, shows that you know what's salient in your background, and puts a point on the arrow of your résumé. Don't skip it, no matter who tells you it's not necessary or important.

2. TELL US EVERYTHING

Another piece of horrendous job search advice tells job-seekers to share as much information as possible. A post-millennium résumé uses up two pages, maximum, when it's printed. (Academic CVs are another story.) Editing is a business skill, after all—just tell us what's most noteworthy in your long list of impressive feats.

3. USE CORPORATESPEAK

Any résumé that trumpets "cross-functional facilitation of multi-level teams" is headed straight for the shredder. The worst job-search advice tells us to write our résumés using ponderous corporate boilerplate that sinks a smart person's résumé like a stone. Please ignore that advice, and write your résumé the way you speak (BusinessWeek.com, 8/22/08).

4. DON'T EVER POSTPONE A PHONE SCREEN

A very bad bit of job-search advice says "Whatever you do, don't ever miss a phone screen! Even if you're in the shower or or on your way to be the best man at your brother's wedding, make time for that phone interview!" This is good advice is your job-search philosophy emphasizes groveling. I don't recommend this approach. Let the would-be phone-screener know that you're tied up at the moment but would be happy to speak at 7 p.m. on Thursday night, or some other convenient time. Lock in the time during that first call, but don't contort your life to fit the screener's schedule.

5. DON'T BRING UP MONEY

Do bring up money (BusinessWeek.com, 8/7/08) by the second interview, and let the employers know what your salary requirements are before they start getting ideas that perhaps you're a trust-fund baby and could bring your formidable skills over to XYZ Corp. for a cool $45,000. Set them straight, at the first opportunity.

6. SEND YOUR RESUME VIA AN ONLINE JOB AD OR THE COMPANY WEB SITE, ONLY

Successful job-seekers use friends, LinkedIn contacts, and anybody else in their network to locate and reach out to contacts inside a target employer. Playing by the rules often gets your résumé pitched into the abyss at the far end of the e-mail address talent@xyzcorp.com. If you've got a way into the decision-maker's office, use it. Ignore advice that instructs you to send one résumé via the company Web site and wait (and wait, and wait) to hear from them.

7. NEVER SEND A PAPER RESUME

I've been recommending sending snail-mail letters to corporate job-search target contacts for three or four years now, and people tell me it's working. The response rate is higher, and the approach is friendlier. A surface-mail letter can often get you an interview in a case where an e-mail would get ignored or spam-filtered. One friend of mine sent her surface-mail résumé and cover letter to a major company's COO in New York, and got a call a week later from a general manager wanting to interview her in Phoenix, where she lives. She showed up at the interview to see her paper letter—yes, her actual, signed letter, on bond paper—and résumé sitting on his desk in Phoenix (probably conveyed via an old-fashioned Inter-Office envelope). An e-mail might have ended up in the COO's spam folder.

8. WAIT FOR THEM TO CALL YOU

You can't wait for companies to call you back. You've got to call and follow up on the résumés you've sent. If an ad says "no calls," use your LinkedIn connections to put you in touch with someone who can put in a word with the hiring manager. Don't sit and wait for the call to come. Your résumé is in a stack with 150 others, and if you don't push it up the pipeline, no one will.

9. GIVE THEM EVERYTHING.

Give them your résumé, your cover letter, and your time in a phone-screen or face-to-face interview. But don't give anyone your list of references until it's clear that mutual interest to move forward exists (usually after two interviews), and don't fill out endless tests and questionnaires in the hope of perhaps getting an audience with the Emperor. Let the employers know that you'd be happy to talk (ideally on the phone at first) to see whether your interests and theirs intersect. If there's a good match, you'll feel better about sharing more time and energy on whatever tests and exercises they've constructed to weed out unsuitable candidates. Maybe.

10. POST YOUR RESUME ON EVERY JOB BOARD

This is the best way in the world to get overexposed and undervalued in the job market. (Exception: If you're looking for contract or journeyman IT work, it's a great idea to post your credentials all over.) People will find your LinkedIn profile if they're looking and if you've taken the time to fill it out with pithy details of your background. If you're not employed, include a headline like "Online Marketer ISO Next Challenge" or "Controller Seeking Company Seeking Controller." Your résumé posted on a job board is a spam-and-scam magnet and a mark that your network isn't as robust as it might be. These aren't the signs you want to put out there. Use your network (vs. the world at large) to help you spread the job-search word.

What's the worst job-seeking advice you've ever gotten?

Liz Ryan is an expert on the new-millennium workplace and a former Fortune 500 HR executive.

Original here

For bicyclists, a widening patchwork world

Commuters ride their bicycles along Blackfriars Bridge in London on June 4.

By Blaine Harden


TACHIA, Taiwan - Antony Lo is one happy biker. He is 60 but looks younger, with a body buffed by commuting 130 miles a week on his bike. He is also president of Taiwan-based Giant, the world's largest bicycle company, where sales are soaring, helped along by global anxiety over oil prices. With undisguised glee, Lo says: "High-priced gasoline is here to stay. I tell my people we are just at the beginning of a very big cycling boom."

Boom it is. The number of cyclists has doubled in a decade in cities as disparate as Berlin and Bogota. Global bicycle production has increased for six consecutive years, according to a report by the Earth Policy Institute. Sales at Giant have doubled since 2002 and continue to accelerate, up 24 percent in the first half of this year.

Yet when it comes to using a bike for everyday transportation, the boom appears to have bypassed many countries. While Northern Europe and Japan have figured out how to make bicycle commuting a safe, cheap alternative to driving, the United States, Canada, Australia and Britain have not. And the world's two most populous nations, China and India, are discarding bicycles in favor of cars. A rising middle class in both countries views cycling as an unhappy reminder of the recent past, when nearly everyone was poor.

Still, among the world's most developed countries, a reliable recipe has emerged for making cycling a mainstream means of getting to work.

Commuters in Northern Europe have been lured out of their cars by bike lanes, secure bike parking and easy access to mass transportation. At the same time, steep automobile taxes, congestion-zone fees and go-slow rules have made inner-city driving a costly pain in the neck. In the Netherlands, where such carrot-and-stick policies have been in place for decades, 27 percent of all trips are by bike.

"It is very clear how to do this," said John Pucher, a professor of urban planning at Rutgers University and lead author of a global study of strategies that promote cycling. "It is not rocket science."

U.S. ignores bike strategies
In the United States, with the exception of a handful of cities, these strategies have been ignored. Car-centric transportation policies and suburban sprawl continue to make bicycle commuting rare, arduous and relatively dangerous. Although millions of Americans recreate on bikes, they ride them for just 0.4 percent of their trips to work, according to the U.S. Census.

Germans are 10 times more likely than Americans to ride a bike and three times less likely to get hurt while doing so. On any given workday, more commuters park their bikes at train and subway stations in Tokyo (704,000) than cycle to work in the entire United States (535,000), according to the Tokyo government and the U.S. Census.

In recent months, bike shops across much of the United States have been flooded with new customers fed up with high gasoline prices, said An Le, the Los Angeles-based global marketing director of Giant.

Yet without major changes in U.S. transportation policy and infrastructure, an earnest desire to save money on gas is not enough to turn American bike owners into everyday cyclists who ride to work, according to urban planners, transportation experts and bicycle company executives.

"In the United States, we simply have not figured out how to fit the pieces together for a coordinated package that puts people on bikes," Pucher said.

'Britain makes a start'
When cities do fit the pieces together, they often see an almost instantaneous surge in cycling.

In Britain, a country whose nationwide transportation system is nearly as inhospitable to cycling as that of the United States, London has emerged as Exhibit A for the quick infrastructure fix that gets commuters out of cars.

In 2003, the city imposed a steep "congestion charge" of about $16 for cars driving into the city center. Within a year, inner-city cycling had increased by about 25 percent. In the past eight years, there has been a 10-fold increase in city spending on bike lanes, bike parking and education programs. The effort has nearly doubled cycling throughout London.

There also seems to have been a fundamental change in the way Londoners think about cycling. It's become cool. Model Elle McPherson, Mick Jagger and Madonna have been spotted on bikes.

Angela Simoes, 55, sold her car seven months ago. When the mother of two needs groceries, three miles away, she cycles. When she visits the doctor, one mile away, she cycles. She is studying to become a teacher, and when she wants to let off steam, she cycles, sometimes for hours.

She rarely uses the subway, but when she does, she locks her bicycle to one of the many bike rails provided outside the station. She also has a folding bike, which she carries on the train like an oversize handbag.

The decision to ditch her car was easy, she said. Gas prices had shot up, she won the folding bike in a contest, and her car needed costly repairs.

She doesn't miss the car. "It's so much quicker to jump on the cycle and get a few things," she said. "There's no pollution and you're keeping fit."

As much as she can, she rides in London's new bike lanes and uses bus lanes that have been opened to cyclists. But Britain still has a long way to go before it connects the cycling dots.

There is "no one long path we can call our own" in London, and roads outside the city are dangerous, she said. "A cyclist has to keep her eyes peeled."

Europe's full embrace
Germany, Denmark and the Netherlands have been connecting the dots for three decades. They started in the mid-1970s, in the wake of the world's first oil shock and after 25 years of American-style, car-centric traffic management that had coincided with a sharp decline in cycling.

There is now an integrated system of safe bicycling routes in most cities in all three countries. It allows cyclists to go almost everywhere on paths that are separated from automobiles and in "traffic-calmed" neighborhoods. Besides pampering cyclists, these countries punished drivers with fees and restrictions intended to make commuting by car expensive, slow and frustrating.

The policies have resulted in the developed world's highest per-capita rates of cycling and lowest rates of cycling accidents, the Rutgers study found.

In Berlin, biking now accounts for 12 percent of all transportation. The city has 3.4 million residents, and the city estimates that they use their bicycles a million times a day.

One of those cyclists is Michael Abraham, 35, an engineer at Berlin's Technical University. He has been riding a bicycle to stay in shape most of his life, but in the past year, goaded by high gasoline prices, he started cycling to work. "It's simply cheaper with your bike," he said.

Abraham estimates that he now saves about $35 a week on gasoline. That's not the only benefit. Thanks to Berlin's finely tuned cycling network, he also knows exactly how long his 7 1/2 mile commute will take -- 35 minutes. If he drives, the trip takes between 20 minutes and 1 1/2 hours, depending on traffic.

"With a car you can't reliably predict how long your commute will be, but you can with a bike," he said. "You are not affected by traffic jams -- you can just ride through them. It's a real advantage."

Build it and they'll come
While the northern European model for promoting cycling certainly works, it is costly and requires lots of government intervention. There are other ways to get people on bikes. Japan does not pamper cyclists, but it does provide easy access to mass transit.

In greater Tokyo, where 35 million people live in the world's most populous metro area, there are almost no bike lanes. Guided by vague laws about what cyclists can and cannot do, police tend to ignore them -- except for confiscating illegally parked bikes.

Traffic chases most Tokyo cyclists onto sidewalks, where they periodically bump into pedestrians. Mothers are forbidden by law to carry more than one child on a bicycle, but tens of thousands of them do it every day.

"The manners of Tokyo cyclists are very poor and sometime suicidal," said Nobuyuki Tsuchiya, director general of public works in Edogawa, a Tokyo ward with 640,000 people, most of whom ride bikes. As for government transportation officials in Japan, Tsuchiya said it is difficult to find one who doesn't show some "negative thinking about bicycles. We are far behind our counterparts in Europe."

Still, a bicycle is an essential component of life in Tokyo. Impossibly thin women in four-inch heels ride them, as do important-looking men in black suits. Cycling's chaotic ubiquity is a result of several factors: population density, the high cost of driving and arguably the world's best train and subway system.

Commuters ride bikes often but not for very long -- usually less than 15 minutes. Train stations are no more than 1 1/2 miles apart in most of the city. Compared with walking or taking a bus, riding a bike shaves precious minutes off the daily trip to and from a station.

The one bone that some municipal governments have thrown cyclists is bike parking near stations. This year in Edogawa, that bone went high-tech. The ward government spent $67 million to build a cluster of computerized bicycle parking towers that use robotic arms to snatch bikes away from subway-bound commuters.

Pickup is just as easy as drop-off. At the swipe of a magnetic card, the arm finds the bike and returns it to its home-bound owner. The wait is about 10 seconds.

"It is revolutionary," said Minato Karube, 35, a secretary who had pedaled to the parking tower in high heels and a frilly black dress. "The bike comes back instantly."

Since April, when robots went to work parking bicycles at Edogawa's Kasai station, there has been a 20 percent spike in commuting by bike.

The build-it-and-they-will-come approach has also worked in Bogota, Colombia, where Dutch bicycle engineers were recently imported to build bike lanes and redesign traffic flows. In two years, bike use jumped tenfold, from 0.5 percent of all trips to 5 percent.

It also works in the United States. Rainy Portland, Ore., offers compelling evidence that bike lanes can transform Americans into bike commuters.

A recent study by Portland State University found that while just 15 percent of Portland's streets have bike lanes, they attract half of the city's bike travel. Since 1991, counts of cyclists in the city have jumped 400 percent. Portland now has the highest share of bike trips among major U.S. cities -- about 4 percent.

Asia's bicycle cycle
Rapid economic growth often generates a populist backlash against cycling.

In China and India, where middle-class aspirations have trumped concern about gas prices and climate change, cars continue to chase bicycles off the streets.

"People want cars, as it indicates development, progress and that you are more influential," said Nalin Sinha, program director in New Delhi for a nonprofit transportation group. Sinha said that when he began riding a bicycle his friends thought that something had "gone wrong financially."

Two decades ago in New Delhi, bicycles held a 60 percent share of traffic flow; now that figure is about 4 percent.

Bike lanes still run alongside many broad avenues in Beijing and other large cities in China, where 500 million bicycles remain on the road. But the bike fleet has declined in the past decade, from a peak of 670 million, while private car ownership has more than doubled, according to a report by the Earth Policy Institute.

Recent history, though, suggests that the cycling decline in China and India may be short-lived. A similar decline occurred here on the island of Taiwan about 30 years ago, when the export-based economy shifted into high gear. Many of the island's 23 million residents bought motorcycles and then cars, as bicycles disappeared from the commuting mix.

The Taiwan government began pushing about 17 years ago for a modest return to cycling. It built rural bike paths. Taipei, the largest city on the island, joined the campaign, building 155 miles of bike lanes along rivers and through parks. Abundant bike parking was provided at transit stations. A network of 5,000 rental bikes appeared.

In the past year, with better facilities for bikers, a doubling of gasoline prices and growing concern about global warming, cycling has continued its climb. In Taipei, about 3 percent of all commuters ride bicycles, a 35 percent increase in 18 months.

At the headquarters of Giant, the island-based bicycle maker, Antony Lo said that if gasoline prices remain high worldwide, government transportation policies will have to change. Then, he said, everyday cycling will sweep across the United States, and later China and India.

"People are waking up," he said. "This is a long-term trend, not a fad."

Correspondent Edward Cody in Beijing and special correspondents Karla Adam and Jill Colvin in London, Ayesha Manocha in New Delhi, Shannon Smiley in Berlin and Akiko Yamamoto in Tokyo contributed to this report.

Original here

The Death of the Credit Card Economy

The most revolutionary notion in commerce today is one of the oldest. If you want to buy something, you may actually have to pay for it. We are reverting from a "borrow and buy" economy to the "cash and carry" model of our grandparents.

The Olesons may have extended store credit to Ma and Pa Ingalls in Little House on the Prairie, but widespread consumer credit is a very recent phenomenon. It began in the 1920s, when expensive consumer durables—cars, refrigerators—were first produced in mass quantities. It wasn't until Bank of America began carpet-bombing California with credit-card applications in the 1960s that the debt wave started in earnest.

In the decades since, consumer credit became so pervasive that paying cash became passé. Want a new $32,530 Dodge Ram Crew pickup? Take a lease. Sick of your old house? Get a 100 percent mortgage and trade up. Face lift? Round-the-world cruise? New PC? Three-hundred dollar sushi dinner at Nobu? Whip out that plastic. It was this behavior—the endless willingness of lenders to lend and borrowers to borrow—that kept the consumer economy humming uninterrupted from the early 1990s, straight through the brief recession of 2001, until the credit meltdown of 2007.

But many of the lenders who extended credit recklessly are now acting like a single twentysomething who, after having a few bad dates, takes a vow of celibacy. Students returning to college are finding that student loans have vanished. Retailers who freely extended credit to any customer with a pulse are deploying bean counters armed with sophisticated software to sniff out potential deadbeats. And when higher rates and fees don't deter their borrowers, credit-card companies resort to slashing credit lines. "We predicted there would be some degree of spillover from the mortgage meltdown," said Curtis Arnold, founder of CardRatings.com. "But the credit line reductions by big credit card companies in the last six months have been fairly unprecedented."

This shock to the system may further damage the already-fragile psychology of the consumer. Writing a check or deducting the price of a pair of shoes directly from your bank account packs a much more potent emotional punch than charging the pair of Allen Edmonds loafers on your American Express platinum card. Chalk it up to a concept called "the pain of paying," said Dan Ariely, the author of Predictably Irrational. (It's a concept the parents of his students at Duke University feel every semester.) Imagine that a restaurant, rather than charging $30 per meal, charged 50 cents per bite, with a waiter standing tableside collecting after each chomp. That would be an extremely unpleasant meal. But credit puts a safe distance between the ecstasy of consumption and the agony of payment, and thus makes us feel better. Said Ariely: "If it's more difficult to get credit, it might make people feel more pain of paying and therefore spend less."

The availability of credit also changes the calculus people use to determine what they can afford. Blowing $6,000 on a week in Tuscany might be tough to swing if you have to pay for it all next month. Convince yourself it's a once-in-a-lifetime experience that you can pay for over three years, and it becomes a bargain. With credit, Saturday night means dinner and a movie. When you pay cash and have a fixed budget, it's dinner or a movie.

The tightening of credit is forcing more people to confront these uncomfortable choices. In the second quarter, credit giant MasterCard reported that the gross dollar volume, or GDV, of credit charges processed in the United States rose just 0.7 percent from 2007, while the GDV of debit charges rose 15.8 percent. The huge retailer Target in late August said that in the second quarter, for the first time in memory, the percentage of sales charged to credit cards fell, while the proportion of purchases made with debit cards rose. That's partially by design, since the company has undertaken an "aggressive reduction of credit lines and significant tightening of all aspects of our underwriting." (Translation: No credit for you!!)

Leverage is an appropriate synonym for credit because it allows you to lift more than you could with simply your own financial muscle. Take away the leverage, and the power lifter becomes a 98-pound weakling. That's clearly a factor in the housing market. In 2007, according to the National Association of Realtors, 45 percent of first-time homebuyers put no money down, and the median first-time homebuyer financed a massive 98 percent of the purchase. But no-money-down mortgages, like Rudy Giuliani's presidential candidacy, began fading in late 2007 and largely disappeared in the cruel winter of 2008. No wonder existing home sales fell 13.2 percent in July from last year while new home sales plummeted 35.3 percent.

In effect, the lack of credit makes things seem more expensive to consumers, even if prices are holding steady. And in a world of scarce credit, consumption is likely to resemble a meal at Dan Ariely's nightmare restaurant: a series of small bites rather than an all-you-can-eat extravaganza.

A version of this article also appears in Newsweek.

Original here