Omelet Redefines Hollywood Filmmaking

LA Agency Raises the Bar by Creating the Ultimate Video Relay
Campaign for Microsoft - Tapping into the Pulse of the Hollywood and
                         Online Communities
LOS ANGELES--(Business Wire)--
Today Omelet, a hybrid advertising, entertainment, marketing
agency that merges creativity, strategy and seamless execution,
announced its role in the creation of an experience-based marketing
and advertising campaign - The Ultimate Video Relay
(www.ultimatevideorelay.com - UVR). The program is specifically
designed to the online community to do what it does best - find new
talent.

  Developed along side Microsoft's Windows Vista Ultimate team, UVR
allows amateur filmmakers the opportunity to use their PC's to
showcase their work by submitting scripts to be judged by peers for
their chance to help complete a short film. The campaign will progress
in three acts or relays - ultimately culminating with the discovery of
the next Hollywood 'it' filmmaker.

  "Inviting customers to experience the benefits of Windows Vista
Ultimate and 'Ultimate PCs' is an infinitely more powerful influence
vehicle than building a web site that explains to them the benefits
through pictures and prose," said Barry Goffe, Director of Product
Management for Windows Vista, Microsoft Corporation. "In helping us
bring the Ultimate Video Relay to life, Omelet has established a new
industry standard for creativity through the execution of experiential
marketing programs."

  The contest is inspired by a five-minute short film titled "The
Cube" that was written and directed by Kyle Newman, an up-and-coming
Hollywood talent and director of the highly anticipated feature film
"Fanboys."

  "Consumers are busier than ever; therefore, brand specific
advertising must merge into the everyday lives of its target customer
in a non-intrusive and useful manner," said Shervin Samari, partner,
Omelet. "With this in mind, Omelet developed this campaign to address
Microsoft's need to broaden consumers understanding of the value and
use of the Windows Vista Ultimate operating system."

  The Ultimate Video Relay contest is broken down into three acts,
each requiring a script or video submission and voting process. Act I
kicks off with award-winning director Kyle Newman, developing the
foundation with the first third of the short film. Then registered
filmmakers can submit their scripts, picking up where Kyle's first act
left off. Kyle and the online community will vote on these scripts and
the top five will move on to Act II.

  Those who move into Act II will be provided all the tools needed
to turn their winning scripts into films, including cameras, Falcon
laptops and Pinnacle editing software. Once those videos are unveiled
on UVR's site the community will again vote.

  Act III works exactly like the previous acts, but it is the
culmination of the relay and focuses on the best finale to the short.
At the conclusion of Act III videos will be voted on and the ultimate
filmmaker chosen.

  The site was jointly developed by Omelet, TriggerStreet.com and
sponsored by Microsoft. For official rules, visit
www.ultimatevideorelay.com. On Tuesday, June 3 script voting for Act I
opens to registered users.

  About Omelet

  OMELET is a Los Angeles based full-service branding, advertising
and entertainment big ideas company comprised of egoless creative
entrepreneurs. Omelet specializes in creating "Marketing Formats" that
deliver organic media-neutral creative solutions designed to solve a
brand's core business challenge. At the forefront of the ever-evolving
marketing landscape, Omelet is helping to redefine how brands and
entertainment co-exist. Omelet has worked with a variety of clients
including ABC, Activision, Anheuser-Busch, Amstel Light, Bioware, The
Coffee Bean & Tea Leaf, EA, Easton Sports, Fox Mobile Entertainment,
Fox TV Studios, G4 Network, Moretti Beer, Microsoft, NBC "Green is
Universal," Outfest, Pandemic, Paulaner Beer, Toyota Matrix, USA
Networks, Vivendi Games Mobile, and Vivendi Games.

Intersect Communications
Michelle Van Jura, 646-781-9323
mvj@intersectcom.com

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