Tuesday, August 19, 2008

What They Teach you at Harvard Business School: My Two Years Inside the Cauldron of Capitalism by Philip Delves Broughton

In 2004, the journalist Philip Delves Broughton walked away from what sounds like a peach of a job, Paris bureau chief for the Daily Telegraph, to enrol in Harvard’s world-famous MBA (Masters in Business Administration) course. As a reporter he had managed to get himself blacklisted by the French foreign ministry for asking impertinent questions of the preening, poetry-writing Dominique de Villepin: surely a career high for any self-respecting hack. But he had serious doubts about his future in journalism, and indeed about newspapers themselves. “I wanted control over my time, my financial resources, and my life, and I imagined that a general competence in business would stand me in better stead.”

So off he went to Harvard Business School (HBS), where a coveted MBA represents the “union card of the global financial elite”. Harvard MBAs run the World Bank, the American Treasury, General Electric, Goldman Sachs, Procter & Gamble. Even George W Bush is an alumnus. To some indefinable extent, Harvard MBAs run your life: “The hours we work, the vacations we get, the culture we consume, the health care we receive.” And they are supremely confident they should.

The result of Delves Broughton’s time there is this funny and revealing insider’s view, revealing precisely because he is genuinely fascinated by the world of business, and his fascination is infectious. Yet feelings of unease emerge even before he arrives. He reads a student guide on What to Bring. “Don’t bring that guitar . . . Don’t bring any books from literature or history classes . . . Don’t bring your cynicism. Do bring all the diverse rest of you. We can’t wait to share the experience.” Immediately, his bolshie British bullshit- detector thrums into life: “Who were these people? And why did they talk like this? Why can’t I bring my cynicism? Or my books? Aren’t they a part of the ‘diverse rest of me’?” “Your calendar will be jam-packed with amazing, fun things to do,” warbles the guide.

Amazingly, despite this terrible threat, he persists. Instantly, he is swamped with work: company case studies, spreadsheet analysis, books called things such as Crossing the Chasm and Inside the Tornado, intended to make him feel he’s doing something terribly daring and manly. He is surprised at the large presence of earnest Mormons and unimaginative former-military men in this cauldron of capitalism. But gradually this begins to make sense, for HBS is pervaded with an oppressive atmosphere of unquestioning obedience and creepy religiosity. There is the confessional My Reflected Best-Self exercise, to encourage students “to create a developmental agenda for leveraging their reflected best-self” and “work maximally from positions of strength”. Approved results sound like this: “I do not take on the negative energy of the insecure . . . I stay centred . . . I try to model the message of integrity, growth and transformation.” Delves Broughton is quietly incredulous that people actually talk about themselves like this, in public, straight-faced.

The weirdest and creepiest episode is when a student writes to the entire school, confessing to a “regrettable property- damage incident”, a gorgeous euphemism for urinating against a neighbouring student’s door. “His behaviour had made him realise he still had work to do figuring out exactly who he was.” Ye-es . . . or maybe he should just resolve not to pee against people’s doors in future. Even more creepily, Delves Broughton finds that he no longer responds to such tosh with a healthy snort of laughter. “It was serious, right? Leadership. Core values. Transformation. Being true to oneself.” It takes his wife — his American wife — to inject some common sense. “These people are freaks.”

The total bill for his time at HBS is $175,000. Was it worth it? For all its vast reputation, power and pomposity, you feel that HBS neither understands the complexity nor acknowledges the chaotic unpredictability of the world economy any better than anyone else. More conclusively, it encourages its little alumni to major in hypocrisy. You go there for one simple reason: to make shedloads of money. Fine, so it’s no crime in itself to want to be absurdly and pointlessly rich, although it’s certainly no virtue. What sticks in the gullet is graduates’ self-flattering delusion that they’re on some kind of crusade, their “very American” insistence, as Delves Broughton puts it, on being not only “the most powerful, the richest and most successful”, but also “the most morally good”. At the same time as learning how to manipulate billions in order to profit, say, from ordinary people’s fretful indebtedness during a recession, you can believe that you are a philanthropic leader of men. Yet these are people whose answer to their own question, “How will I know how much is enough?” is, “When you've got your own jet.” Any notion that such jet-setting plutocrats are truly concerned about the rest of us, or the planet, or the future, is laughable.

Yet to support this sense of righteous mission there’s a whole new raft of jargon, not just daft but pretentious and nauseating. These money-loving graduates must nurture “heightened self-awareness” and “a strong moral compass”, they must “foster integrity strategies”, acquire “leadership and values”. But why the hell would the rest of us want to be led by these spreadsheet-reading, PowerPoint-presenting swots who’ve devoted the best years of their lives simply to making moolah?

The final, oddly moving moment of epiphany comes to Delves Broughton as he is wandering through a rainy Boston and pauses to read the plaques on the Old North Church. One is to “Paul Revere, 1735-1818. Patriot. Master Craftsman. Good Citizen. Born on Hanover Street. Lived on North Street. Established his bell foundry on Foster Street and died on Charter Street.” The brevity and quiet pride, the pioneer hardiness and unshowy self-sufficiency of Revere’s plaque seem in powerful contrast to the bloated and blustery style of the town’s world-famous business school, its restless, rootless, money-driven alumni now “disappearing to the ends of the earth in search of opportunity, worrying about work and life”. On reflection, “I felt better not being among them.”

More dash than cash

Philip Delves Broughton confesses that his first few months out of Harvard Business School were difficult. While fellow students stampeded down Wall Street snapping up jobs (‘some filed as many as 30 applications and found themselves with 30 interviews in one week’), he found himself falling back on his journalism while ‘waiting to become a titan of business’. Two years on, unnerved by classmates straining ‘so hard to secure jobs they knew would make them miserable’, Delves Broughton is finally putting his MBA skills to use. After flirting with an idea for a ‘very high end laundry firm’, he’s now setting up a cutting-edge podcast company with a friend. ‘It is a turbulent frontier world, and enormous fun to inhabit, whatever becomes of our venture,’ he says in a tone noticeably lacking in HBS get-up-and-go.

What They Teach you at Harvard Business School by Philip Delves Broughton

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